Integrated Marketing
Integrated Marketing is a consistent, customer-centric experience that delivers results for a brand. At RKP, we partner with emerging and established brands to create and execute an integrated marketing campaign to reach a brand’s target audience utilizing various tactics, including Content Marketing, Social Media Marketing, Digital Media, Public Relations, Direct Marketing, Influencer Marketing, and Press Release distribution.
Release Campaigns
RKP’s seasoned team of entertainment marketers hail from major Hollywood and Independent studios and globally renowned agencies. Over the years, we’ve implemented release campaigns for theatrical, video-on-demand and home entertainment titles, documentary films and award-winning series. We work closely with studio, independent distributors, and filmmakers to develop strategies to reach consumers via publicity, special events, and promotional opportunities.
Broadcast Publicity
Television, radio, and podcasts are all mass media outlets reaching millions – a significant opportunity to broaden the reach of a campaign. RKP’s team of broadcast media experts have superior knowledge of the broadcast media landscape and long-standing relationships with national and regional outlets. We also specialize in Satellite, Radio, and Virtual Media Tours, offering effective and cost-efficient solutions to gain maximum exposure that meets client goals and budget parameters.
Personal Publicity
At RKP Media, we work alongside a talented stable of actors, filmmakers, musicians, athletes, and entrepreneurs to shape their public perception, ensure their image remains positive, and elevate their profile via broadcast, print, and digital media. We manage incoming and outgoing media communications and seek out press opportunities that will forward a client’s career and deliver maximum results.
Unit Publicity
An RKP Unit Publicity Team works closely with content creators to help develop, organize, and produce promotional materials as well as execute PR activities on set, providing early branding and recognition for a film or television project. Our primary focus is to generate valuable media and marketing assets during principal photography – opportunities that simply cannot be re-created once production wraps.
Celebrity Engagement
Leveraging star power can be an extremely effective marketing tactic to generate excitement and maximize brand awareness. We have years of talent booking experience and extensive relationships with agents, managers, publicists, and talent. We work with renowned global brands on celebrity engagement initiatives and guide the process from start to finish, including ideation, identifying celebrity talent, outreach, negotiating contracts, exploring value-added opportunities, managing talent, creating messaging, and disseminating approved assets to media.