Twentieth Century Fox Home Entertainment
JULIE ANDREWS AND DIANE SAWYER REVEAL THE UNTOLD STORIES OF ‘THE SOUND OF MUSIC’
To celebrate the 50th anniversary of The Sound of Music, RKP secured ABC News anchor, Diane Sawyer, to document Dame Julie Andrews’ first visit to Salzburg since filming wrapped in 1964. The 2-day shoot included an hour-long sit-down interview and Ms. Andrews and Ms. Sawyer visiting various filming locations in Austria and Germany. RKP leveraged long-standing relationships to negotiate a cross-platform takeover of the ABC Network, including segments on Good Morning America, Live with Kelly & Michael, Nightline, World News Tonight, ABCNews.com, and ABC News Radio Network.
Twentieth Century Fox Film Corporation
NEW YORK CITY CELEBRATES ‘THE GREATEST WEEK’
RKP was tasked with spearheading “The Greatest Week,” a grassroots campaign consisting of fan-centric activities and performances throughout New York City leading up to the theatrical release of The Greatest Showman. The 7-day celebration kicked off with Zac Efron announcing the Greatest Week on NBC Today Show, followed by a music to light show featuring cast member, Keala Settle, performing music from the film, coordinated to the Empire State Building’s tower lights, a performance by Tony nominee, Saycon Senglobh (Eclipsed) at the Urban Space Holiday Market in Union Square, a piano bar takeover by Settle at Club Cumming, a performance by the Harlem School of Arts at NASDAQ headquarters in Times Square, a pop-u concert with Broadway Inspirational Voices at Duffy Square, and culminating with the world premiere, red carpet event, and fireworks extravaganza that was live streamed on Yahoo! onboard the Queen Mary 2 at the Brooklyn Cruise Terminal.
Twentieth Century Fox Home Entertainment
‘HOME ALONE 2: LOST IN NEW YORK’ CELEBRATES 25 YEARS IN-STYLE AT THE PLAZA HOTEL
To revive warm memories and create new excitement for “Home Alone 2: Lost in New York with limited talent available, RKP leveraged the 2nd biggest star of the film, The Plaza Hotel. For one month, guests could book the “Kevin McAllister Experience” which included an overnight stay and a special ice cream sundae room service cart to provide a late-night snack. To kick-off the promotion, a family screening of “Home Alone 2” was held at the xx Theater followed by a kids holiday part at the Todd English Food Hall with 90’s nostalgic food and candy, and a photo booth experience recreating iconic scenes from the film. Nationwide coverage included Fox & Friends (Fox News Channel), America This Morning (CNN), and Varney & Co (Fox Business Network), garnering 3.5m estimated viewers and $400,000 media value.
Universal Pictures Home Entertainment
MICHAEL MYERS INVADES LOCAL MARKETS ON HALLOWEEN
After a nine-year absence from the screen, RKP was challenged with recharging the franchise and creating excitement to attract new fans. RKP kept it simple: focus on the chilling music and iconic mask to secure on-air coverage and engage with entertainment reporters and critics at top market TV stations across the country. Michael Myers mask unveilings happened on-air in nearly one dozen major markets, including New York, Los Angeles, Chicago, Dallas, Houston, Detroit, Denver, Sacramento, and Salt Lake City, among other cities.
Walt Disney Studios
‘FROZEN 2,’ THE #1 ANIMATED FILM OF ALL-TIME, ARRIVES ON DIGITAL AND BLU-RAY
RKP was challenged to build upon the success of the theatrical release and cement the title as the #1 Animated movie of all-time by: targeting general entertainment, home entertainment, news, family, pop culture, and animation press to raise awareness, showcase the unforgettable music and lyrics that define the Frozen story, and leverage strategic partnerships to promote the at-home release. Without talent support, PR partnered with Drybar and FIDM, and RKP secured an hour-long Frozen 2-inspired episode of the Kelly Clarkson Show on NBC.
HBO
OMMEGANG BREWERY AND FANS BID FAREWELL TO ‘GAME OF THRONES’
HBO Global Licensing partnered with popular alcohol brands to create special edition wine, beer and whiskey to celebrate the final season of Game of Thrones on HBO and Season 1-7 DVD box set. To enhance coverage, RKP arranged intimate tastings for key entertainment press in NYC, LA, CHI and ATL, offering press complimentary take-home bottles, along with the DVD box set. Although GoT was a pop culture phenomenon there were challenges – leveraging GoT actors, images, and clips for product promotion was strictly prohibited along with limited distribution, advertising, publicity assets, marketing budget and restrictions around shipping alcohol. Even still, the team garnered placements on Saturday Night Live, Good Morning America, Conan, Fox News Channel, Fox Business Network, NBC News, HLN, WGN Morning News, Good Day LA, and Windy City Live.
Agmen/Pfizer
PHIL MICKELSON ANNOUNCES PSORIATIC ARTHRITIS DIAGNOSIS
When golf champ Phil Mickelson’s medical diagnosis of psoriatic arthritis was announced, RKP was tasked with securing one major US media outlet to tell Phil’s story and raise awareness for the illness. RKP leveraged its extensive rolodex to secure a cover story and five-page inside feature in PARADE Magazine. The sit-down interview and three-hour photo shoot took place at Torey Pines Golf Course in San Diego.
LUX* Resorts, South Ari Atoll, Maldives
OSCAR WINNING ACTRESS NAOMIE HARRIS VISITS THE MALDIVES
To showcase the beauty of the luxurious resort, Niyama Private Islands Maldives, RKP was challenged with executing a celebrity activation to generate traditional, digital and social media coverage in the US and United Kingdom. RKP’s team of seasoned talent bookers secured Oscar winning actress, Naomie Harris (Moonlight), negotiated social media posts, and a 2-hour photo shoot at various locations around the resort, which resulted in 25+ social media posts by Ms. Harris and exclusive photo placements in PEOPLE Magazine and UK DAILY MAIL (combined 5m impressions).
Downton Abbey: The Exhibition
DOWNTON ABBEY ARRIVES IN ATLANTA
RKP was hired to raise awareness for Downton Abbey: The Exhibition, Atlanta in nearby markets by executing a Satellite Media Tour originating from the traveling exhibit. The exhibit was decorated for the holidays which provided a festive backdrop for stations. RKP tapped into its extensive network of regional TV producers to secure interviews on local morning shows in Birmingham, Memphis, Charleston, Montgomery, Meridian, Augusta, Huntsville, and Columbus.
Bushwacker Spirits
BUSHWACKER SPIRITS LAUNCHES ITS NAMESAKE COCONUT RUM CREAM IN FL, AL, AND TN
Revamped Bushwacker Spirits’ social media channels including the brand’s official Facebook and Instagram channels by creating fun and engaging content including a series of bright, tropical and spirited images, curated graphics, contests, IG / Facebook stories, giveaways, specialty shoots geared towards Bushwacker’s target audience in Florida, Alabama, and Tennessee. Throughout the campaign, RKP partnered with a variety of food and beverage influencers, regional chefs, and mixologists to create original digital content in fun, light-hearted settings such as virtual happy hours and new recipe demos to further elevate brand awareness.
Panoramic Doors
LUXURY SLIDING GLASS DOOR COMPANY ANNOUNCES PARTNERSHIP WITH HGTV STAR
RKP secured DIY expert and TV host Tamara Day (Bargain Mansions) for an endorsement deal, which included on-camera product testimonials and still photography. The team also worked closely with talent and Discovery Network to secure an integration opportunity. Panoramic Doors will be featured in an upcoming episode of Bargain Mansions.